Marketing Yourself

I have often been asked the question, What can I do to increase my opportunity to play somewhere after High School? The answer is, to employ some simple marketing techniques.
As marketing has become a major influence in athletics at every level, it only makes sense to become an active part of that process. Today, only 10% of student athletes receive a full athletic scholarship. Therefore, to insure college coaches notice your talents and achievements, you may need to market yourself. Here are a few suggestions to start with.
1) Choose your market: Select colleges from multiple divisions. Not everyone will play Div.1
2) Advertise yourself: Draft a letter of introduction and send it out. You can find contact information for colleges on the web. Include a copy of your schedule with your letter.
3) Provide product visibility: Attend games to show your interest. College coaches are very busy people and can't always get out to your game.
Finally, as a helpful guide, I would suggest Robert L. Scotts book, "How to Market Your Student Athlete". This book has easy-to-follow guidlines that will get you the results you are looking for.
Go get'em.